Cell Phone Use While driving Essay

While driving through the city you see many on their cell phones while driving. When on the road, or away from my loved ones we always want to make sure that we are in touch with them in case of an emergency. Many state that turning off your phone is key to being a safer driver. I disagree with that statement because your family needs you at any time of the day and that is why cell phone usage should be allowed while driving. Although some say that talking on the cell phone while driving is dangerous, i disagree because talking on the cell phone is just as dangerous as turning on the radio while driving, talking to the passenger, looking at the speed limit sign, eating food, or putting on makeup while driving. Nobody wants to be told when and when not to use their own cell phone, would if you could only use your car when you were told you were able to drive it. People will refuse to be told when and when not to use their cellphones, therefore there is no way to enforce this law. Some say that talking on the cell phone While driving is dangerous. â€Å"Talking on the cell phone makes you 1.3 times more likely to crash than if you were a non distracted driver.† This law should not pass because a driver that is under the influence, is far more dangerous than a driver who is talking on her cell phone, yes there are fatalities when people are on their phones. there was 3,000 deaths due to the use of cellphones while driving, compared to the 10,000 deaths that drunk driving has caused in one year! Every day in America, another 28 people die as a result of drunk driving crashes. (MADD.org) Almost every 90 seconds, a person is injured in a drunk driving crash. (MADD.org) Enforcing a bigger issue such as drunk driving is what we should be focusing on instead of talking while driving. I would have a far more concern driving next to a drunk driver other than somebody that is talking on the cell phone rather than somebody who is drunk. Some people need to learn how to call and drive, some are far better than others at talking while driving. maybe we should teach this in drivers ed classes, and teach people how to be safer while driving. â€Å"TSA’S 100 car study indicated that if a driver takes his or hers eyes off the road for more than two seconds the risk of them crashing is greatly increases the risks of crashing.† I disagree with this statement, because it may make you more likely to crash, but a lot of things distract you on the road such as the radio, food, makeup, people on the side of the road etc. Some say that driving didstracted is one of the most dangerous  things that you can do, but that is wrong in my opinion, being distracted can be dangerous but compared to drunk driving or driving under the influence, being distracted is a very sma ll problem, being distracted while driving is dangerous but in the world there are over double the fatalities as distracted driving has. We should focus more on drunk driving than distracted drivers. Also the intensity of the call matters, if you are talking on the phone and in an intense conversation you are twice as likely to crash the vehicle. But still drunk driving is a lot more dangerous than talking while driving. There are some variations to the texting/calling while driving law that many americans are trying to enforce today that are somewhat reasonable and somewhat not. â€Å" Turning your cell phone off and allowing calls to go to voicemail while you’re driving is key to safer driving† this quote states that you should keep your phone off at all times while driving. I disagree with the fact that i should be told when and when not i can use my phone. For example, would if it is an emergency call and it can not wait? All phone carriers (Verizon, Sprint, T-Mobile etc.) need to have a drivers mode setting on their phone i think, the drivers mode would work like this, if a family member or a emerge ncy contact calls you more than once, the call will go through, but if they only call you once the call will be stopped. This is one great alternative to saving lives on the road without taking away the privilege of using your cell phone while driving. People in america will respond better to this new law instead of rebellious actions from the community. â€Å" Letting drivers know laws will be enforced has been devoloped to enforce drunk driving, speeding, seat belts etc.† Yes, i agree that trying to enforce the cell phone law will help prevent crashes, but how do you enforce this law, by talking to the phone carriers to put a drivers mode on every cell phone in America is the best way to enforce this rule. Sometimes you need to take important phone calls while you’re in the car, that is why this law should not be enforced, there are many times in the car when you do not need to take phone calls, surf the web, text your friends while driving. Doing this kind of stuff while driving is bad and dangerous that is why many phone companies should have the drivers mode setting on their phone devices. There are many fatalities every year and texting and driving is not the main thing we need to be focusing on.

Sredni Vashtar & the Lumber-Room Summary

A sickly ten-year-old boy lives a miserable life in the house of his domineering cousin guardian. However, He would not live another 5 years of his life because he is sick. He creates a fantasy religious cult in a garden shed, where his idols are a hen and a ferret. He is a lonely and imaginative young boy. One day he bought a polecat-ferret and named it Sredni Vashtar. Conradin lived with Mrs De Ropp, his guardian. She is the one who took care of Conradin and responsible to serve shelter, food and clothes for conradin. Although they lived together, Mrs De Ropp dislikes Conradin. She never shows her concern toward Conradin. In the story, Conradin keeps two animals in backyard shed which is a hen and a ferret. But, Mrs. De Ropp discovers the hen and told to Conradin that she has sold the hen to the butcher. When his guardian gets rids rid of his hen, he prays to the ferret for revenge. Then, Conradin turn his devotion to the Sredni Vashtar, a great ferret. It gives happiness to Conradin although he is sick. Sredni Vashtar is like a god for Conradin. One day, Mrs. De Ropp realized that Conradin was keeping something else from her in the shed where Sredni Vashtar stayed. She goes the shed again. At last she finds Sredni Vashtar while Conradin prays to his god for the safety of his ferret. She went there to check it but she was been bitten in the throat by the ferret and died. Sredni Vashtar bite Mrs. De Ropp. The maid went to the shed and shocked. She screamed out loud as she discovers the dead body of Mrs. De Ropp while Conradin enjoys toast in the kitchen. The Lumber-Room One morning, a boy called Nicholas doesn't want to eat his breakfast, and puts a frog in his bowl. His distant aunt gives out to him for this, and Nicholas's two cousins and younger brother are taken to the seaside at Jagbourough, while he has to remain at home as a punishment. When the other children have left, Nicholas's distant aunt goes to work in the garden and commands him to stay out of the gooseberry garden. Nicholas instead takes the key from a shelf in the library and sneaks into the lumber room, where he is never allowed to go. He has lots of fun in the lumber room. He sees lots of beautiful and strange objects, such as old ornaments, tapestries, and a teapot shaped like a duck. He finds a big book with pictures of birds in it. While he is looking at a picture of a duck, the aunt screams for him. Nicholas finds that she has fallen into a tank of water, and refuses to help her out on the grounds that she is an impostor. Nicholas's cousins and brother come back from the sea in a very bad mood. They have had no fun at all because the tide was in and one of them had sore feet. The aunt was rescued from the watertank by a kitchen maid after more than half an hour. Only Nicholas is happy because he is thinking of a tapestry depicting hounds and a stag.

Effect of Social Media

Johnson & Wales University [email  protected] MBA Student Scholarship The Alan Shawn Feinstein Graduate School 11-1-2011 The Effects of Social Media on College Students Qingya Wang Johnson & Wales University – Providence, [email  protected] edu Wei Chen Johnson & Wales University – Providence Yu Liang Johnson & Wales University – Providence, [email  protected] edu Follow this and additional works at: http://scholarsarchive. jwu. edu/mba_student Part of the Education Commons, and the Social and Behavioral Sciences Commons Repository Citation Wang, Qingya; Chen, Wei; and Liang, Yu, â€Å"The Effects of Social Media on College Students† (2011).MBA Student Scholarship. Paper 5. http://scholarsarchive. jwu. edu/mba_student/5 This Research Paper is brought to you for free and open access by the The Alan Shawn Feinstein Graduate School at [email  protected] It has been accepted for inclusion in MBA Student Scholarship by an authorized administrator of [em ail  protected] For more information, please contact [email  protected] edu. Running Head: EFFECTS OF SOCIAL MEDIA ON COLLEGE STUDENTS 1 The Effects of Social Media on College Students Qingya Wang, Wei Chen, and Yu Liang Johnson &Wales University Feinstein Graduate SchoolRSCH5500-Research & Analysis Submitted to Professor Martin Sivula, Ph. D. November, 2011 Peer Reviewers: Frederic Juillet , Anne Catelotti, Jennifer Gay, Rohan Kichlu, Christina L. Blundin, and Volha Ban 2 EFFECTS OF SOCIAL MEDIA ON COLLEGE STUDENTS Abstract As social media sites continue to grow in popularity, it is our premise that technology is a vital part in today’s student success equation. This descriptive, exploratory research study drew a random sample (N=48) of males (n=26) and females (n=22) who were administered a student perception questionnaire on how social media affects college students.Thirty-five percent of the participants were undergraduates and 65% were graduate students, studying at Johnson & Wales University. Thirty-one percent of participants have full-time jobs, 30% have part-time jobs and 39% do not have jobs. The results of the survey questionnaire indicate that 45% of the sample admitted that they spent 6-8 hours per day checking social media sites, while 23% spent more than 8 hours; 20% spent 2-4 hours and only 12% spent less than 2 hours on this task.Results indicate while most college students use social media and spend many hours checking social media sites, there was a negative aspect to college students’ use of social media. Key Words: social media, college students, learning efficiency 3 EFFECTS OF SOCIAL MEDIA ON COLLEGE STUDENTS Introduction The definition of social media is â€Å"the relationships that exist between network of people† (Walter & Riviera, 2004). In the last ten years, the online world has changed dramatically. Thanks to the invention of social media, young men and women now exchange ideas, feelings, personal informat ion, pictures and videos at a truly astonishing rate.Seventy-three percent of wired American teens now use social media websites (Oberst, 2010). Schill (2011) states that the social media sites encourage negative behaviors for teen students such as procrastination (catching up with friends), and they are more likely to drink and drug. However, every day, many students are spending countless hours immersed in social media, such as Facebook, MySpace, World of Warcraft, or Sim City. At first glance this may seem like a waste of time; however it also helps students to develop important knowledge and social skills, and be active citizens who create and share content.At present, whether social media is favorable or unfavorable, many students utilize these sites on a daily basis. As social media sites continue to grow in popularity it is our belief that technology is a vital part of today’s student success equation. Many researchers have been diving into a considerable amount of res earch on how social media influences student retention at colleges. Many parents are worried that their college students are spending too much time on Facebook and other social media sites and not enough time studying.Therefore, our research ascertains the relationship between the social media and students’ study efficiency. 4 EFFECTS OF SOCIAL MEDIA ON COLLEGE STUDENTS Statement of Problem To address the issue of the effectiveness of using social networking, the first question raised in this study is: for what purpose is the student utilizing social networking? Research on this topic will start to reveal social networking sites are simply part of how students interact with each other with no apparent impact on grades.Thus, the objective of this research is to explore the advantages and disadvantages of students’ use of social networking for study. The main purpose of this research is to expand on previous research, explore the relationship between the effects of socia l networking and students’ study efficiency, and to determine if social media interfering with students’ academic lives. Research Questions: Which is the most popular social media site for students? What is the amount of time students spend utilizing social media in various academic processes? Review f the Literature College students have great interest in social media. For the purpose of this study, social media was defined as Facebook, YouTube, Blogs, Twitter, MySpace or LinkedIn (Martin, 2008). Although, providing a detailed perspective on social media use among university students and underscoring that such use can produce both positive and negative consequences, according to a Nielsen Media Research study, in June 2010, almost 25 percent of students’ time on the Internet is now spent on social networking websites (Jacobsen, & Forste, 2011).Facebook is the most used social network by college students, followed by YouTube and Twitter. Moreover, Facebook alone reports 5 EFFECTS OF SOCIAL MEDIA ON COLLEGE STUDENTS that it now has 500 active million users, 50% of whom log on every day. In addition, according to a study by Online PhD, students spend roughly 100 minutes per day on Facebook. In 2007, the number of students who used Facebook was already enormous: 92 percent of college students had an account. By 2008, 99 percent of students had an account on Facebook.That is quite a large amount considering the service was only opened in 2006 to everyone. On one hand, the positive aspect of online communities is that youths can utilize them for academic assistance and support (Lusk, 2010). Due to the ability of social media to enhance connections by making them easily accessible, social media can yield many benefits for the young, including providing a virtual space for them to explore their interests or problems with similar individuals, academic support, while strengthening online communication skills and knowledge. Students who may be reluc tant to speak up in class are participating in book discussion blogs and writing for real audiences. There are new Web tools emerging all the time that are enhancing learning (Brydolf, 2007). † On the other hand, â€Å"Our findings indicate that electronic media use is negatively associated with grades. We also find that about two-thirds of the students reported using electronic media while in class, studying, or doing homework (Jacobsen, & Forste, 2011). † This multitasking likely increases distraction, something prior research has shown to be detrimental to student performance.As social media websites, such as Facebook, YouTube and Twitter gain popularity, they are also are becoming increasingly dangerous as they create modes to procrastinate while trying to complete homework. Hence, in a survey of 102 students, 57% stated that social media has made them less productive. 6 EFFECTS OF SOCIAL MEDIA ON COLLEGE STUDENTS As to the relationship between social media and grad es, a study released by Ohio State University reveals that college students who utilize Facebook spend less time on studying and have lower grades than students who do not use the popular social networking sites (Kalpidou, Costin, & Morris, 2011).Moreover, according to a new study by doctoral candidate Aryn Karpinski of Ohio State University and her co-author, Adam Duberstein of Ohio Dominican University, college students who use the 500 million member social network have significantly lower grade-point averages (GPAs) than those who do not. Nevertheless, another study found no correlation between heavy social media usage and grades. There was no significant difference in grades between those considered to be heavy users of social media and those considered to be light users.Additionally, there was no correlation between grades and the social media platform used. For example, almost the same number of heavy and light users of both Facebook and YouTube received the same percentage hi gh and low grades. Regarding the relationship between using social media with the grades of college students, concurrent with past studies that find that online communication is linked to time spent in offline relationships, â€Å"our findings indicate that Social Networking Site (SNS) use and cellular-phone communication facilitates offline social interaction, rather than replace it (Jacobsen & Forste, 2011)†.Students commonly commented that connect should be invaluable for making friends and supporting each other, especially within the first few weeks after arriving at the University (Oradini & Saunders, 2007). Furthermore, â€Å"The relationship between Facebook and well-being appears to become positive over the college years, possibly because upper-class students use Facebook to connect socially with their peers and participate in college life (Kalpidou, Costin, & Morris, 2011). † EFFECTS OF SOCIAL MEDIA ON COLLEGE STUDENTS Therefore, â€Å"we need to keep in mind that the benefits of this interactive technology far outweigh the risks,† says Leri. â€Å"When it’s used in a positive way, it can be an extraordinary tool (Brydolf, 2007). † Method The purpose of collecting data was to perform a group research on how social media affects college students. In this research, an anonymous questionnaire was administered to collect data which was the standard survey collection method. The total number of questionnaires administered were 50, however the usable questionnaires were (N = 48).According to the respondents, males (n=26) and females (n=22) were involved in this survey. Thirty-five percent of participants were undergraduates and 65% were graduate students currently studying in Johnson & Wales University. Thirty-one percent of participants have full-time jobs, 30% have part-time jobs and 39% do not have jobs. The number of females who have jobs is higher than that of males. This was one part of our anonymous questionnaire. I n the following, other relevant questions were developed to carry out the research.Other questions focused on the lives of students and the feeling of students when they were using different social media. For example, â€Å"How many hours a day do you check your social media site? † and â€Å"Do you post or respond while completing homework? † Also, at the end of the questionnaire, we asked two open questions about the biggest advantage or disadvantage when college students used social media in studying and looking back to the last time that they used social media. The participants were randomly selected regardless of gender or educational level.These questions related to their lives. There were three different perspectives 8 EFFECTS OF SOCIAL MEDIA ON COLLEGE STUDENTS present in the research which included advantage, disadvantage or not sure. However, other independent variables were tried to decrease the impact on the results. Results Sixty percent of participants ar e in favor of Facebook, 22% like Skype, 10% prefer Twitter and 8% like My Space. Sixty-eight percent of the sample reported that they primarily used a laptop to check social media sites; while 20% use a cell phone; and only 12% preferred to use a desktop computer.Forty-five percent of the sample admitted that they spent 6-8 hours per day to check a social media site, 23% spent more than 8 hours, 20% spent 2-4 hours and only 12% spent less than 2 hours. The ratio of participants who posted or responded during school hours was 64%; 15% rarely used social media during school hours; 21% were not sure whether they would like to use it. Eighty percent of the sample reported that they posted or responded while completing homework; 8% would never use social media while doing homework; and 2% were not sure.In terms of the benefit of social media, 20% agreed that social media helps with school assignments; 25% agreed that social media helps to make new friends; and 55% just used social media for fun. Discussion According to the data we collected from the anonymous questionnaire, most college students would prefer to use social media and therefore spent vast hours checking social media sites. Facebook is very popular among college students, even though students would use it when they had classes. Ninety percent of students spent their time on entertainment; there were not too many college students who preferred using social EFFECTS OF SOCIAL MEDIA ON COLLEGE STUDENTS media to deal with their homework. Eighty percent of the sample admitted that they posted or responded while completing homework. It has definitely affected their efficiencies and their grades. Considering the data collected, there was a negative attitude towards social media when college students used them. For instance, imagining one student spent over six hours checking social media site and responded while completing their homework; it would be likely increase distraction of the students which can be det rimental to student performance.Conclusion Our research has revealed that college students were likely to be affected by social media. Social media is attractive; it not only provides college students another world to make friends, also provides a good way to release pressure. To some degree, it absolutely affects the lives of college students including the grades. This research also indicates that an approach is needed to better balance the relationship between social media and academic study. Therefore, college students should think more about the balancing equation of social media and academics.Limitations and Recommendations This study was limited in several aspects. First, the timeframe to collect data was too short. Three to four weeks for the study was not sufficient. Second, a total of 50 questionnaires were administered, however usable questionnaires were 48, so the result may not reflect the real situation for the whole population. With this sample size, the estimated samp le error is 14. 4%, so an increase in sample size might yield different results. And, of course these results might be affected by this very large sample error. 0 EFFECTS OF SOCIAL MEDIA ON COLLEGE STUDENTS Third, this research did not consider student’s psychological state; perhaps influences and motivations for social networking use. Our research indicated that most college students would prefer to use social media and spend many hours checking social media sites. Social networking is definitely affecting students’ efficiencies as well as their grades. Hence, educators need to be concerned about these problems and try to find better ways to solve these problems.Although, framed within an academic context, the concepts outlined here can be utilized to investigate the use of communication technology not only at school, however also at home, workplace, and various other settings, and for a variety of different audiences such as teenagers, young adults, the elderly, or f amilies. For future research, it may be more helpful to measure the social presence besides motivation and pressure, examining how a student’s psychological state influences motivations for social media use.Also, do social media sites have a positive influence on study and academics and are students leveraging them as cited sources in discipline research? 11 EFFECTS OF SOCIAL MEDIA ON COLLEGE STUDENTS References Baldwin, T. T. , Bedell, M. D. , & Johnson, J. L. (1997). The social fabric of a team-Based M. B. A. Program: Network effects on student satisfaction and performance. Academy Of Management Journal, 40(6), 1369-1397. doi:10. 2307/257037 Brydolf, C. (2007). Minding MySpace: Balancing the benefits and risks of students' online social networks. Education Digest, 73(2), 4. Domine, V. 2009). A social history of media, technology and schooling. Journal of Media Literacy Education, 1(1), 42-52. Gerlich, R. , Browning, L. , & Westermann, L. (2010). The social media affinity sc ale: implications for education. Contemporary Issues in Education Research, 3(11), 35-41. Jacobsen, W. C. , & Forste, R. (2011). The Wired Generation: Academic and Social Outcomes of Electronic Media Use Among University Students. Junco, R. , Merson, D. , & Salter, D. W. (2010). The Effect of Gender, Ethnicity, and Income on College Students' Use of Communication. Kalpidou, M. , Costin, D. & Morris, J. (2011). The relationship between Facebook and the well-being of undergraduate college students. Cyberpsychology, Behavior & Social Networking, 14 (4), 183-189. doi:10. 1089/cyber. 2010. 0061. Lusk, B. (2010). Digital natives and social media behaviors: An overview. Prevention Researcher, 173-6. Margaryan, A. , Littlejohn, A. , & Vojt, G. (2011). Are digital natives a myth or reality? University students' use of 12 EFFECTS OF SOCIAL MEDIA ON COLLEGE STUDENTS digital technologies. Computers & Education, 56(2), 429-440. Oberst, L. (2010). The 6S Social Network.Retrieved from: http://sixs entences. ning. com/profile/LindsayOberst Rosen, L. , Lim, A. , Carrier, L. , & Cheever, N. (2011). An empirical examination of the educational impact of text message-induced task switching in the classroom: educational implications and strategies to enhance learning. (2011). Psicologia Educativa, 17(2), 163-177. http://dx. doi. org/10. 5093/ed2011v17n2a4 Schill, R. (2011). Social Networking Teens More Likely to Drink, Use Drugs, Study Finds. Retrieved from: http://jjie. org/teens-on-facebook-more-likely-drink-oruse-drugs-study-finds/20713

Communities of practice and their contribution to organisational Essay

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Electronic Engineer Technician - Essay Example Introduction Electronic and Electrical Engineering is a dynamic and exciting field where electronic and electrical engineering technicians have a vast space to explore this field, enriching with them a wide body of knowledge and experience (Facts On File Inc, 2009). Today, more students are enrolled in electrical and electronic engineering colleges to get higher degree or certificate. This shows that this study has increased importance and pays valuable contribution to US economy directly and indirectly. Basically, the technicians of electronic and electrical engineering helps other engineers to develop and design communications equipment, computer, navigational equipment, medical monitoring machines, and other electronic and electrical. Besides this, they also work in evaluation of product and its testing, using diagnostic and measuring devices or machines to test, adjust, and repair equipments (Garner, 2002). Moreover, electronic and electrical engineering technician works electric al engineers. The nature of work environment consists of mostly manufacturing settings, development and research laboratories, organizations and utilities. Education and training In order to be and electronic and electrical engineering technician, an associate degree, post secondary certificate or a bachelor’s degree is required to be completed. ... Therefore, they can be hired for different jobs. For example they can be Chief R&D Engineering Technologist, Chief Controls Engineer, Senior Project Engineer, Electrical Engineer, Broadcast Maintenance Technician, Electrical Maintenance Apprentice, Educational and Professional Trainer etc (Facts On File Inc, 2004). Each job position consist or many duties and responsibilities performed by electronic and engineering technicians which gives them a mean of learning experience which nurture’s their professional career (Facts On File Inc, 2009). Salaries and benefits Electronic and electrical engineering technicians are offered good salaries and other benefits (Peterson's, 2009). In the past few years, as the job demand of engineers has increased, this has also increased their wages and other benefits. Depending upon the nature of job, some electronic and electrical engineering technicians are paid in wages which ranges between $20 and $40 per hour (Garner, 2002). If median wages a re compared, table 1 show that in 2010 median hourly wage was $26.94 which has increased to $27.36 in 2011. Thus overall increase in wages during 2010-2011 is by 2% (Bureau of Labor Statistics, 2011). Table 1: U.S. Bureau of Labor Statistics Median wages    hourly annual 2011 $ 27.36 $ 56,900.00 2010 $ 26.94 $ 56,040.00 Career advancement and future employment Electrical and electronic engineering technicians have wide scope of career advancement. They move to more senior and executive positions as they advance in their career (Peterson's, 2009). Although, the economy has slowed down due to recession faced by US economy, but the projected employment graph (1) shows that electrical and electronic engineering technicians has future employment opportunities. Graph 1 (Bureau of Labor Statistics,

Presentation Essay Example | Topics and Well Written Essays - 1000 words - 7

Presentation - Essay Example wer in relations in the family influence the use of the Internet?’ Does anybody here ever thought of how parents can actually influence the children’s use of the Internet? Do you agree that our mother or our father has a role to play with regards to a child’s exposure to the use of the Internet? Please raise your hand if you agree that parents have a strong influence in the child’s use of the Internet. Well, the answer to the research question is basically ‘YES’. To address the research question, our team decided to conduct a combined quantitative and qualitative research survey so that we can get a generalized and subjective response from each of the 12 randomly selected research participants. To learn more about the degree in which parents can affect the child’s use of the Internet, my group purposely conducted a combined quantitative and qualitative research survey study on a total of 12 students who are currently around 18 years of age. Basically, we have randomly selected 12 students from our school to participate in the fieldwork. Some of the questions used in the survey include those that are answerable by ‘yes’ or ‘no’. This will eventually give us the opportunity to compute for the generalized result. For example, the first research survey question purposely asked whether or not the research participant is using the Internet at least once a day. The second research survey question asked if the research participants agree that parents (both mother and father) have a strong influence on how you use the Internet. Our team also used an open-ended question which will allow us to generate a more subjective response from each of the research participants. For instance, in question no. 3, the research participants were requested to explain why their mother or their father has more power in controlling their internet usage. Question number 4 purposely asked how their parents influence their use of the Internet when they were young. (Table I

What are the challenges posed in researching media audiences and how Essay

What are the challenges posed in researching media audiences and how have media and cultural studies researchers addressed them - Essay Example is considered as valuable by authors Morley and Barker who want the contribution of audience research to extend beyond what they term mere â€Å"stories† (Press, 2007: 95). Audience Research: Research on users of information systems, and the World Wide Web environment which combines the features of an information system with many potentially entertaining visuals should be studied using the gratification theory. When there are a variety of different channels to choose from, our understanding of individual’s selection as well as use behaviour may be enhanced, according to Iyer (1998: 14). It is an accepted fact that television presents a distorted view of reality (Bryant; Zillmann, 2002: 69). Researchers, media critics, television executives, and the general public are interested in knowing whether the distortion has any effect on people, and if so, why and to what extent. Over the past few decades there have been two persistent criticisms against media effects research: one is that the evidence accumulated till date show very little indication of media effects on people’s psyche, behaviour, etc, in spite of the myth of â€Å"massive media impact†. The second criticism of media effects research is that it has for the most part lacked any focus on Barker (2007: 128) states that researchers felt the need for a fully elaborate audience research paradigm, and responded to it by developing the Uses and Gratifications Tradition. The virtues of this essay which has not yet been published, and the research that lay behind it, are the attempt to combine in a mutually informative way, a theoretical framework, working concepts, methods of enquiry, research implements and paradigmatic studies. Audience research in the United Kingdom, and consequently in the rest of Europe was conceived and constructed under Stuart Hall’s encoding-decoding model (Hall, Stuart, 1992: 31 as quoted in Barker (2007: 128). This model created a conceptualization of text-audience relations

Prolix Initiative - Care workers case study Essay Example for Free

Prolix Initiative Care workers case study Essay Kevin Pudney and Malcolm Rose have worked in the care sector for over 20 years. Their most recent job is part of a European project aimed at improving training and development in business and speeding the time to competency. More information on the research project is available on the Prolix website (www.prolixproject.org). The project was conducted in partnership with Social Care Institute of Excellence. The social care sector in UK was chosen to test the new systems developed as part of the project. The researcher spent 3 years in Suffolk working with 6 care homes owned by The Partnership In Care (TPIC) group. The Social Care Institute of Excellence (SCIE) [1] is responsible for this social care test-bed and will assess the impact of the project. Whats the problem? Statistics from the Labour Force Survey show that Care Assistants and Home Carers report higher than average levels of stress related illness caused or made worse by the work they do. The PROLIX project aimed to develop systems that would help improve working lives of managers and staff at the homes. The project was not about work related stress, but the researchers recognised that there were factors present that can be associated with cases of work related stress. Staff turnover was about average for a sector that has a generally high turn over rate at around 25%. However, it was particularly high in one home after management problems, where analysis showed turnover in the previous two years of 57%. As skilled staff are replaced by unskilled staff, it increases the training demands on management. It is well established that people who need help with social care want the same carer to care for them consistently; especially those who need help with washing, dressing etc. Where homes have a high turn over rate or rely on temporary or ‘bank’ staff they struggle to offer this consistency of care to the people who live at the home. Other issues identified as part of the testing included; low pay, high job demands, low staffing levels, IT issues and needs of residents as being key issues for staff. Job demands included: 1. The care needs of residents 2. Requirements to record information on care given 3. Required skills and knowledge in over a dozen mandatory areas of competence. Control issues included: 1. The care needs of residents 2. Lack of control over how work is carried out 3. Lack of control over when work is carried out What did they do about it? The initiative focused on improving the management of training and development in order to give staff the skills they need to do the job and satisfy the legal requirements set by Care Quality Commission (CQC). The aim of the work was to help managers understand the issues faced by staff and for Care Assistants to get the training they need so that they could be more skilled and perform better, stay in the role longer and give residents the care that the are looking for. The general study involved all staff and managers at The Partnership in Care homes, and subsets of staff for particular areas of research. One area involved asking care staff to rate themselves on a scale of 1-10 for a set of 17 areas of competency. These areas were based on the requirements set out by CQC and other areas identified as important by the local training manager. Managers were then asked to rate each of their staff in the same competency areas. They had not seen the results from their staff when they did their assessment. This exercise helped staff identify their own Areas For Improvement (AFI) and managers to identify AFIs for staff. It also allowed comparison between staff and managers. This enabled the training manager to identify areas where members of staff did not feel confident in their role or where managers did not feel confident that staff had the necessary skills. It also allowed the training manager to look for trends within teams, for example where there were differences between the ratings given by staff and a manager. It could also identify where people may be over-confident or where they needed more support. The general findings from this competency exercise were shared with staff and managers in a supported environment to help them identify issues and properly interpret data, where training was needed and where staff felt there could be an improvement in the services offered to residents. The detailed individual results were treated as confidential and discussed further in supervision. The final results of the project research were delivered to staff and managers at each home in a day-long session at the end of the project. This enabled the consultant to explain the exercises and the results and spend time with staff and managers to give them support in receiving and delivering the results. It also enabled them to explain how these results would be fed into the development needs of the people who had taken part. There are some 600-800 person training units to be delivered per home to skill all staff to a basic level, with a significant proportion repeated annually as ‘refreshers’ and for new unskilled staff. The organisation owns 6 homes, making this a huge and time consuming activity. The Partnership in Care group has a full time training manager who is responsible for arranging and delivering these training units. Kevin and Malcolm worked with the training manager to help develop a spreadsheet that would enable trainers and managers to see at a glance who had the training they needed, what training was outstanding and when refresher training was due. The training system has helped us see at a glance what training is outstanding and made sure that we can get people trained when they need it and nobody is missed out. Care home manager What else could have been done? They feel that one of the things they would do differently is to help the organisation try to identify suitable people at interview stage. This would help The Partnership In Care group to identify staff development needs at an early stage and invest in those people who have the desire to forge a career or vocation in social care from the beginning of their employment. This would help keep them with the organisation. How can it prevent stress related ill health? It must be made clear that this exercise was not put in place with work related stress in mind. The objective was to help improve the organisation and delivery of training and development within the company. However, demands and control issues were identified as part of this study. By improving the levels of competence of staff and managers and in helping them think about the skills they need to be successful in their work and improve the lives of the people who rely upon them, the work has helped address some of these demand and control issues.

Improving Performance and Productivity in a Pharmaceutical Company through Total Quality Management Essay Example for Free

Improving Performance and Productivity in a Pharmaceutical Company through Total Quality Management Essay The high technology pharmaceutical company needs organizational change to improve its quality of performance and increase productivity because the adoption of advanced manufacturing technology (AMT) is costlier than training and replacing skilled workers (Sargent, 1997), and it requires â€Å"large resource base, a good reputation and wide experience and contacts† that often lack a strong technical base (Bessant Rush 1995, p. 07). Total quality management (TQM) approach is recommended to make the company improve and standardize its process through collaborative learning (Adler, 1993), enhance employee expertise and knowledge (Kirkman, Lowe, Young, 1998), and help the company increase its production volume and quality (Lawler, 1994). TQM â€Å"makes quality control an inherent part of the production job and checking is achieved either through automatic monitoring systems or by training the operator in quality monitoring† (Doyle, 2002, p. 174). It involves management practices that encourage employees to be more responsible in ensuring the quality of the products or services and their overall performance for the company’s competitive advantage (Dean Bowen, 1994). Changes should be made to attain the objectives of TQM such as: (1) implementation of cross-training and skill-based program to promote cross-functional teams, help employees develop skills and enhance knowledge, and motivate them with rewards like cash and flexible work scheduling; (2) commitment to the values of quality and service in order to keep a long term customer partnership; (3) innovation of product design in order to attract more customers and meet their demands (4) ensuring effective data and records management application to secure and make information accessible and reliable; (5) improvement of the quality of business management with suppliers and dealers; and (6) enhancing top managements performance efficiency, commitment, and flexibility in decision-making and human resources management.

Organizational Structure Of Engro Foods Marketing Essay

Organizational Structure Of Engro Foods Marketing Essay Now companies are improving their production by adopting different strategies in which backward integration is one of them. Backward Integration is a type of vertical integration in which a company gets control over its suppliers to improve the efficiency and save the cost which improves its profit margins and make the firm more competitive. Backward integration occurs through acquiring input suppliers, establishing long-term contracts with existing suppliers or investing in new input production capacity through internal corporate growth. The main advantages of backward integration regardless of the industry are decreased marketing expenses, the stability of operations, the certainty of supplies of materials, much control on the distribution of products, tighter quality control, the on time review of fabrication and allocation policies, more control over inventory, and additional profit margins or the ability to charge lower prices on final products. These advantages must be weighed against the disadvantages which normally are disparities among productive capacities at a range of stages of manufacturing, governmental pressure, lack in interest of specialty, the firmness of operations, the extension of the management team and lack of direct competitive influence on the costs of transitional products. Background: This report highlights the comparison of two companies from Pakistan Food Industry the ENGRO FOODS and NESTLE PAKISTAN, which are applying backward integration to enhance their production capability. In Pakistan these are the top most companies which are playing a vital role in the food industry through their dairy and beverage products. Nestle is a subsidiary of Swiss origin company which headquarter is located in vevey, Switzerland. Nestle Pakistan started its operations in 1988 with the collaboration of Milk Pak Ltd in Pakistan which is further took over total control in 1992. In Pakistan, its head quarter is located in Lahore and the company currently operating four production facilities. Two of its factories are located in sheikhupura and Kabirwala while one in Islamabad and one in Karachi. It has also the biggest milk collection operation in Pakistan through which they collects milk from an estimated 190,000 farmers and from their dairy farms located in different areas of Pakistan. Nestle Pakistan is currently the leading food beverage company of Pakistan. While Engro food is another biggest and fastest growing company in Pakistan. In 2005 Engro Foods limited was established and it is 100% owned by Engro Corporation. Engro Foods limited began their operations in 2006 and within 5 years they make realization to their competitor by increasing their market share gradually. At the end of 2010 Engro Foods Limited took control in the market of Ultra High Temperature by launching new products including ice cream, juices, powder milk and flavoured milk which contain great potential to compete in future. The Company is also entering into global markets. Its first mission is that to administer a Halal food business in North America known as Al-Safa, which was recently acquired by Engro Corporation at a total cost of 6.3 mn dollars. INDUSTRY OVERVIEW Recently a seminar Current Status of Foods Industry in Pakistan: Threats and Challenges was held at Lahore on September 07, 2012 in which different analysts of PCSIR and Federal Minister of Science and Technology addresses that food industry in Pakistan has become the second largest industry by participating with 17% share in GDP and in Pakistan it is now become most consuming industry because people spent 42% of their earnings in foods products. And at the end of the session some analysts point out weak point of the food industry that the in appropriate management of food products and the large harvest losses in vegetables, fruits and grain create a food shortage in market. There are several sectors of food industry while some are given below which are related to the project report, we will mainly focus on these. These sectors are as follows: Dairy Juices Ice creams 2.1 Dairy Dairy sector is one of the most important sectors of Pakistan which affects more than 10 mn families. There are a lot of companies in Pakistan who are purchasing milk from farmers for their satisfaction. The dairy industry is providing packed milk to its consumers in the shape of UHT, Pasteurized, Tea Whitener and Flavored milk. The industry is also producing Ice Cream, Yoghurt, Cheese, Butter and miscellaneous food items for childrens.   Milk is the most consumable food item having a life of 4 hours under at a certain temperature level of room. Pakistan is 3rd leading milk producing country in the world with more than 47 billion litters production and 11.30% contribution in GDP and a milk economy that in value terms is 27.7% of the total agriculture sector. According to analysts the milk production is expected to grow at 2% annually, however the processed industry is only 7% of operated milk. The milk, remaining wastages and farmer preservation is 20.7 bn liters of which 1.4 bn goes into processing and the rest is sold as a commodity in retail outlets and through door to door Gawala system. So, there is an immense prospect and +prospective to grow the processed milk business. The processed milk has segmented into three categories namely: Ambient UHT Powder 2.1.1 Ambient UHT As of 2010, Ambient UHT constitutes only 4% of the total Tradable Milk segment. Industry volumes have grown 10% from 2006-2010 and the market size was 790 million liters as of December 2010. 2.1.2 Powder Currently, the size of the branded powder market is approximately 57,000 tons, which uses approximately 540 mn liters of milk and 3% of tradable milk. Powder market size has grown 17% from 2006 to 2010 and it is expected to grow 14% in the next five years due to economy that powder offers as well as its specialize use as growing up and infant nutrition source. Nestle Pakistan is the market leader in this segment. 2.2 Juices The Juices, Nectars and Still drinks market are of 507 Million Liters which has total market value of PKR 31 Billion. This market is subdivided into Juice and Nectar and Value added Still Drinks. Juices contain 100% fruit substance, Nectar contain 25% to 99% fruit substance while still drinks contain 0 to 24 % fruit substance value added still drinks have innovative packaging or addition of pulp etc. Nestle Pakistan is the market leader in this segment. 2.3 Ice Cream The Ice Cream sector of Pakistan has growing constantly and registers a volume growth of 20% in 2010 as compare to 2009. The overall volume of ice cream sold in 2010 was 71 Million liters while the total market value was PKR 8.8 billion. The industry volumes have grown 11% over the last four years. However, it is expected that growth will be higher in next five years on the back of significant investment by the industrys key players. Walls are the market leader in this industry which is followed by Omore. COMPANIES PROFILE 3.1 Engro Foods Engro Corporation Limited initially introduced with Engro Chemical Pakistan which rapidly built their growth in chemical industry and after few years Engro Chemical become Engro Corporation Limited by making diversified investment in different sector like Foods, Energy, Fertilizer and Business solutions. It started operations in 1957 as an Esso/Mobil joint venture which discovered the Mari Gas field near Daharki. Engro food is now becoming the biggest and fastest growing company in Pakistan. From the beginning till date Engro Foods Limited 100% owned supplementary company of Engro Corporation. Engro Foods Limited operations began in the year of 2006 and within 5 years company started to climb the ladder of growth rapidly. It has manage to be the market leaders in Ultra High Temperature (UHT) Industry at the end of 2010 and has launched multiple new products including Ice Cream, Flavoured Milk, Fruit Juices and Milk Powders, that show great potential for future. In order to back these products and to achieve high quality standards Engro Foods Limited made backward integration strategy in which they heavily invested in milk processing and collection infrastructure. The Company has innovated by venturing out of the dairy sector and stepping in the Beverage Industry by launching Olfrute and ice cream industry by launching Omore. The Company is also entering into the global markets. Its first mission is to manage a Halal food business in North America known as Al-Safa, which was recently acquired by Engro Corporation at a total outlay of 6.3 mn dollars. PRODUCTION FACILITIES Dairy Plants Engro Foods has two UHT processing plants which are located in Sukkur and Sahiwal with total filling capacity of 1.1 million liter per day. Sukkur Plant capacity is 400,000 liter per day whereas Sahiwal plant facility is 700,000 liter per day. Engro Foods also has a powder plant at Sukkur with a capacity of 24 tons per day. Covered area of freehold land of Sukkur is 27 acres and Sahiwal production facility is 33 acres freehold land. These production sites are equipped with plant and machinery of European origin. Sukkur Production site started its operation in Feb 2006, whereas Sahiwal plant started its operation in December 2007. Ice Cream Plant The ice cream plant was set up in the same facility as the Dairy Plant. The total manufacturing capability of Sahiwal is 33 acres of free holding land. This provides deliberate advantage to the Company in terms of the supply of raw material, the utilities, and manpower and warehousing. The ice cream plant has total capacity of 22 million liters per annum. Organizational Structure of Engro Foods: President/CEO Secretary Secretary Vice President Manufacturing Vice President Marketing Manager Public Affair Manager Internal Audit Special Projects Vice President HR Vice President HR Compensation Benefits Sales Production Accounting Recruitment Planning development Maintenance Treasury Training development Technical Services Process Engineering Industrial Trade Instrumental/Fleet Purchasing Administration Legal Brands of Engro Foods: The product portfolio of Engro Foods comprises some of the countrys biggest and best selling brands which include: Olpers Olpers Lite Olfrute Omore Omung Omung Lassi Tarang. 3.2 Nestle Pakistan Nestle is basically a Swiss company and their head office is situated in Vevey, Switzerland. And Nestle Pakistan is one of it supplementary company. Since 1988 Nestle Pakistan is working with the alliance of Milk Pak Ltd and within short time period Nestle Pakistan took over Milk Pak Ltd. It is also listed in Karachi and Lahore Stock Exchange. Nestle Pakistan is one of the most prominent company which ensures it place among top 25 companies who are registered at Karachi stock exchange for last couple of years. The Headquarter of Nestle is located in Lahore and the Company operates four fabrication facilities. In which the factories located in Sheikhupura and Kabirwala are producing different products under same umbrella. The other factory is present in Islamabad and one in Karachi produce packed water. Nestle Pakistan now operates the biggest milk collection process in Pakistan. At present, Nestle Pakistan gathers milk from a projected 190,000 farmers. At present Nestle is market leader in dairy and beverage industry of Pakistan because they are very keenly focusing on Nutrition and health by covering almost at all locations throughout Pakistan to serve the consumers. Nestle Pakistan distinct feature is that they are the leaders in Nutrition. PRODUCTION FACILITIES Sheikhupura Factory The factory located at sheikhpura produces many most popular products s of Nestle Pakistan such as  Milkpak UHT milk, Nevista  products,  Nestle pure water,  Cerelac and yogurt. The factory starts operation as part of Milkpak Ltd in 1981. Formerly it produced only UHT milk but in 1988 it had expanded to produce butter, cream, ghee and fruit drinks as well. But with the passage of time Nido powder milk also started to produce in this factory. Kabirwala Factory Milk Pak took over this factory which is located in Khanewal district of the Punjab in 1990. In 1997 Nestle Pakistan got 100% share of that unit.  After acquiring it Nestle upgraded its capacity and in 1992 they added Maggi Noodle  plant to the factory. Over the years past the Kabirwala factory was constantly enhanced as Everyday  tea whitening powder was introduced in 2002 . Islamabad Factory In Islamabad Nestle purchased the AVA water plant in year 2001. And in 2003 Nestle fully owned that unit. Gradually Nestle upgraded and introduced machineries to become more efficient in production through which they was able to provide differentiated products to their consumer with good packaging. Organizational Structure of Nestle Pakistan: Chief Executive Water Group Corporate Affairs Human Resource Supply Chain Milk Collection Agriculture Services Nestle Business Excellence Technical Operations Finance Control Unit Marketing and Sales Division National Sales Management Legal Affairs Technical Purchasing Financial Accounting Corporate purchase Treasury National Brand Management Budget Control Information System Taxation Brands of Nestle Pakistan: Nestle Pakistan has a lot of top most brands of Pakistan which added a lot of value to Nestle Pakistan over a last couple of years like: Milkpak Nevista Nido Everyday Milkpak Cream Nestle Desert cream Nestle yogurt Nestle fruit vitals Nestle Zeera Raita Actiplus Yogurt Nestle Rawaiti Maza Nestle Milo Nestle Nescafe 4. FUNCTIONAL DESCRIPTION OF ORGANIZATIONS (BACKWARD INTEGRATION) Nestle Pakistan and Engro Foods are currently doing backward integration to enhance their production efficiency by creating their own dairy farms and taking control of transportation. Currently they are focusing of creating their own farms to get control over their suppliers. Both the companies are also now directly approaching to the farmers and collecting milk form them as the old concept of middle man and gawala system has start perishing. The main advantage of creating own farms is that both the companies get on time delivery of their material, which help them to enhance their production and deliver their product on time to the end consumers. The details of Engro Foods and Nestle Pakistan farms are given below: 4.1 Engro Foods Dairy Farm Engro Food has selected the Nara Canal due to the presence of its outstanding water, farming land availability and suitable weather for its Dairy Farm. The company has launched a comprehensive vaccination programme with the provision of clean water and balanced nutrition to have infection free, strong and happy animals at all times. The Companys Nara Dairy Farm continued to remain a rich and nutritious source of raw material for its dairy section. The Nara Farm formed over 5.8 mn liters of milk in 2011 with a total herd size of over 3,000 animals. But in 2012, Dairy Farm produced 26,979 liters of milk per day. At March 31, 2012 Dairy Farm herd increased to 3,204 animals. Through it the profit after tax stood at Rs. 5 million versus loss of Rs. 19 million in March 2011, primarily due to higher yield and production. 4.2 Nestle Dairy Farms Nestle Pakistan manages the project under its Agricultural Division. Over 75 professionals are currently associated with these services; intend to help in  increasing the sustainability of the dairy segment in Pakistan. They give the farmers with free technical assistance and veterinary services to build the skills of the farmers in best farming practices and improved livestock management and link them to small businesses and to the dairy market. For this purpose,Nestle has built two demonstrations and teaching  farms, one of which is still under process. The main training facility is the Sarsabz Demonstration and Training  Farm  which  is located on Multan Road, near Okara. The  second training Sukeki Farm,  is under in building process near Lahore. At the farm, there are more than 250 cows, animal huts,  milking machinery, a teaching centre, and hostel for  the farmers, management office and necessary farm equipment and highly qualified instructors  who train farmers on high quality dairy farming and livestock management. Nestle Pakistan has established this training facility over 103 acres of leased land as an investment for the development of  the dairy sector and to  work towards  sustainable farming and an improved rural economy. 5. LITERATURE REVIEW The concept of vertical integration is very old and we saw a lot of academic and legal debates over the costs and benefits of vertical integration. McGee, Bassett and Williamson (1975, 1985, 1989) said that vertical integration is a mean of reducing transactions costs, assuring supply, reducing risk and alleviating the efficiency losses. But on the other side, economists see vertical integration as a means for firms to reduce competition or extract market rents (Scherer, Perry 1978, 1989).Perry, Hart and Tirole (1978), said that most discussions have focused on the effects of forward integration into a competitive product market and little work exists on the effects of backward integration into a competitive input market. However, Knoeber and Thurman (1996) further said that backward integration is of growing importance in many agricultural and natural resource industries. According to Azzam (1996), backward integration occurs through acquiring input suppliers, establishing long-term contracts with existing suppliers or investing in new input production capacity through internal company growth. In some businesses, there is growing concern about the effects of such integration on remaining un- integrated input suppliers. First he said that backward-integrated dominant firm benefits from production efficiency gains. Second he further adds that backward-integrated dominant firm may benefit from a lower acquisition price for externally supplied raw inputs. As per Blois (1972), the biggest advantages of backward integration are to lower down transportation and marketing expense, production or operation stability, timely supplier services, high quality control, necessary revisions in production and execution policies, maintained inventory control, and high profit margin able produces to charge lower prices on finished products. While Williamson (1971) do not consider supply dependability as a necessary advantage and point out the interests harmonization and efficient utilization in process of decision making as the core advantages of backward integration. As per Williamson (1971), backward integration allows management to easily harmonized interest as possible differences can be resigned. As per Lambertini and Rossini (2008), backward vertical integration is indirectly proportional to producers and suppliers. As compare to forward vertical integration, backward vertical integration provides large incentives in investment to the manufacturer. The biggest disadvantage of backward integration for trader is that it discourages them for innovation, on the other hand forward integration discourages producers to innovate. This theory is not parallel to transaction cost theory which does not consider forward and backward integration as a separate concept. Many researchers like Armour, Teece, Langlois, Robertson, Gopala Krishnan, Bierly (1980, 1989, 1992, 1996, and 2001) have stated that vertical integration facilitates the development and implementation of systemic innovations. Further, Armour and Teece (1980) argue that if the innovation at one stage involves adaptation in a preceding or a consequent stage, then the usual ownership of the various stages i.e. vertical integration enables the necessary adaptations and adjustments to be made in a timely and efficient fashion. Similarly Langlois, Robertson (1989) and Langlois (1992) propose that vertical integration is the most appropriate organizational structure for integrative systemic process innovations because the necessary learning and experience proceed faster between functions in a vertically integrated environment. Furthermore, Teece (1996) explains that vertical integration enables the successful development and implementation of systemic innovations by facilitating information flows and coordination and removing institutional barriers such as cost and benefit allocation. Similarly, Gopal krishnan and Bierly (2001) point out that open exchange of information is easier and safer in house than between different organizations because each firm wants to gain more from the innovation and therefore unwilling to share information freely. Teece (1996) however adds that while systemic innovations favour vertically integrated structures from the coordination point of view and some relevant technological or other capabilities needed in the development and implementation of the innovation may exist outside of the vertically integrated firm. Therefore, larger firms may still have an advantage by using their scale to create sufficient momentum and attract smaller firms to get involved with the innovation or simply by being able to secure minority investment positions in smaller firms that have the necessary capabilities needed in the innovation. 6. ANAYSIS 6.1Swot Analysis Strengths Of Engro Foods Strengths of Nestle Pakistan Brand Association: Engro being a renowned and well established brand in fertilizers, infrastructure and IT solutions, it creates a great brand association and consumers can relate to Olpers as a high quality and premium product. This is evidence that Engro Food in its first year crossed 1.4 billion sales figure. Financial Backing: Engro being renowned brand and can attract foreign investors, which enable them to compete with global brands like Nestle. They can afford high costs for research and developments for their current products and in introducing new products. Strategic Relationship: Engro has been creating business relationship with farmers who supply milk to them which enables them to secure the supply and to solve shortage issues. Engro also has created long-term business relationship with distributors this help them to ensure smooth distribution through better channels to make sure that there are no shortages for their product. Research and Development: Engro for Olpers precisely has done strong consumer and product research before launching the product and are continuing this practice post launch. This has helped them to emerge as a strong brand in food industry. To further development and new products, they have engaged various global research partners Mindshare, AC Nielsen, JWT Asiatic and MARS marketing and advertising agency. State of the Art plants: Only Engro Foods has the 3rd generation UHT milk plant in the country. It is the only plant that uses Bactofuge technology to virtually eliminate bacteria and ensure premium quality and hygiene. Parent Company: Nestle has a global presence and is recognized as a huge name worldwide. Nestle Pakistan has a strong support from its parent company, which is the worlds leading processed food and beverage company. Company Image: Nestle has been doing business since many years. It has created an excellent image and reputation in consumers mind all around the world. This helps them to retain market even in unfavorable conditions. High Quality Products: Nestle always ensure to produce good quality products. Nestle being worldwide renowned company creates high quality product to retain that image and to attain consumer loyalty. It cannot compromise on quality as consumers nowadays are more quality conscious. Market Share: Nestle has the highest market share almost in every SBUs line, like as in Milk pack Nestle pure life. Brand strength: Nestle Pakistan has created some very strong brands like Nescafe, Milpak , Everyday, Nestle water and most of these brands have become generic to their product category. When a brand becomes generic it creates a strong presence in minds of consumer. Research Development Team: Research and development is a continuous process at Nestle. It gives updated info on consumer behaviors, changing trends and consumer demands; this helps Nestle to adapt to changing trends. Weakness of Engro Foods Weakness of Nestle Pakistan Packaging: Engro Food is dependent on Tetra Pak for packaging of its entire dairy products. It is the only option for them as Tetra pack has monopoly in packaging sector. This cause higher production costs. Distribution cost: About 85% milk collection centers of Engro Foods are located in Punjab, and its processing facility is in Sind. This huge distance increase distribution cost and increasing overall cost of production. Also it increases the chances of milk getting spoiled due to long travelling time. Narrow Product Line: Since the launch of its first dairy product, Engro Foods has only extended to very few products, where as its competitors like Nestle has diversified and extensive product lines. Owning Red Color: Engro Food like its competitors has not owned colors that identify its products. Colors represent products, like green represents Milkpak. There is no color connection attached to Olpers which creates problems for consumers in remembering the product. Less Proactive: Nestle being a huge company is very less proactive to the demands. Unless competitors initiate a campaign or come up with new strategy, Nestle does not bring changes. Limited Distribution Channel: A major weakness of Nestle is their limited distribution channel as compared to their competitors. Nestle distribute their products to whole sellers in their own factory vehicles. Stock outs: Due to their in-efficient distribution channels, Nestle has experienced stock outs on regular basis. This had adverse effect on companys image and consumer base. It also gives opportunity for competitor to penetrate into market and capture large market share.   Premium Brand: Common men generally perceive Nestle as a premium brand, and have perception that all Nestle products would be highly expensive. Opportunities for Engro Food Opportunities for Nestle Pakistan Government Funding: Government has provided increased funds to farmers. This has allowed farmers to invest in better storage facilities to save milk for longer period of time and to cope bad weather conditions. Awareness: Extensive awareness programs for health and hygiene has created awareness among consumers for the benefits of processed milk. More and more consumers are shifting from loose milk to processed milk. This will create higher demands and consumption of processed milk. This is a great opportunity for growth and to gain more market. Fifth Largest producer of milk: Pakistan is the 5th largest milk production country in the world, the country is blessed four seasons and high quality crop, good species of buffaloes and cows and largest canal system. However it is only obtaining 2500ltr of milk per annum from an animal in comparison with 18000ltr per animal in developed countries. This is a good opportunity to increase production significantly by adopting best practices and modern techniques. Support from Foreign Investors; Government is supporting overseas outlay in Pakistan which is a great opportunity for Nestle to expand its business in Pakistan and to cater large markets. Enhance Distribution Channel: Nestle should work on its distribution channel to make it efficient in order to maintain supply of their products. This will not allow consumer to shift to competitors brand in case of stock outs. Changing Social Trend: Consumers, especially younger generation are hugely influenced by western societies. This has changed the trends for packed ready to use products. This changing social trend has created large demand and opportunity to increase market share. Best Practices and Assistance; Nestle should invest in educating the farmers for best practices and providing them resources and assistance to create greater value and to ensure high capitalization and quality. Threats for Engro Food Threats for Nestle Pakistan Competition: Engro foods biggest competitors like Nestle has been in market since very long. For its brands it might be difficult to penetrate in the market where these brands have created loyalties and presence in mind of consumers. Perceptions and Price Differentials: Consumer preferences and perceptions plays very important role in success of a brand. It is very important for Engro to understand and come up with ways to meet consumer expectations and provide quality that a brand promises. Price factor is also a very important factor, as still consumers prefer loose milk as it is cheaper than processed milk. Economy: Higher inflation rates is eroding buying power of consumers, making products more expensive to use. No Entry Barrier: Industry is growing at rapid rate,  very low entry barriers making it attractive for new competitors. Dependency: Nestle is dependent on whole sellers and super market shelves which can be influenced by the competitors. Loss of Market Share: When the market drenches the loss of the market share of Nestle products is the major threat to them. Differentiated products: Consumers are indifferent to buying Engro products or Nestle. It is a threat to Nestle that consumers can easily shift to Engro products in case of any unfavorable condition. 6.2 Pest Analysis PEST analysis is used to determine and understand external factors such as Political, Economical, Social and technological, and their effect on business. For understanding Nestle and Engro foods position in market, we will carry out PEST analysis to understand the external forces. 6.2.1 Political, Legal Economic Factors Pakistan current fiscal year inflation rate has been grown to 7.7% which decreases the purchasing power of consumers as a whole and which also create higher impact on those products which transform from another products like packed milk powder milk because these is

Love in a Snow Globe :: Snow Globes Personal Narratives Essays

Love in a Snow Globe Packing for college is a normal and exciting event in many newly turned legal adults’ lives. It is the first time they get to live with peers in place of nosy parents. Some items are packed are out of necessity, such as clothes, and others are to decorate the bland white walls and wooden desks to show some personality, which are all the things every teenager tells their parents they â€Å"need† to bring. When it was finally my turn to pack for college, there were many boxes that I â€Å"needed† to bring. Pictures of friends, celebrity posters, scheduling calendars, alarm clocks, school supplies, desk lamps, quick food, and tons and tons and tons of clothes were packed along with one tiny green snow globe on my first year of school. That snow globe meant and still means the world to me. The snow globe was given to me before college, even before my final year in high school. It was a random day in the summer of 2002. That was the summer before my senior year of high school. It had been one stormy week of summer. I do not mean literally in the sense that the weather was like the end of the world type weather, but mentally and physically for me the past weeks have been nothing but thunder and lightening going off in my head. A gray storm cloud had been hanging around over my head, raining on me and only me. It was because during the last three weeks of summer vacation, I had spent hours upon hours in my high school looking at the concrete walls painted as though a rainbow had thrown up inside the school. My time had been spent on trying to fix my schedule of classes, so that I could have the perfect balance of classes to slack off in and ones that would impress colleges. The lazy counselor was taking her time and needed me to return almost everyday so that she could lecture me about her personal life. This information was important to the reason why she continued to have trouble with scheduling my classes to my liking.

Cloning: an Interference of Nature’s Design :: essays research papers

Cloning: an Interference of Nature’s Design Cloning Einstein will not be the same Albert Einstein. The new version of Einstein might turn out to hate mathematics. Health risks from mutation of genes are risky. There is a concern that there is the possibility that the genetic material used from the adult will continue to age so that the genes in a newborn baby clone could be for example 30 years old or more when it is born. Many attempts at animal cloning produced disfigured bodies with severe abnormalities. However some abnormalities may not appear until after birth. A cloned cow recently died several weeks after birth with abnormality of blood cell production. Dolly the Sheep died prematurely of severe lung disease in February 2003, and also suffered from arthritis at an unexpectedly early age, which is probably linked to the cloning process. Even if a few cloned babies are born apparently normal we will have to wait up to 20 years to be sure they are not going to have problems later for example growing old too fast. Many clones born in the future may have severe medical problems. Emotional problems can grow as a cloned child grows up knowing her mother is her sister, her grandmother is her mother and her father is her brother-in-law. Every time her mother looks at her, she is seeing herself growing up. It is an unbearable emotional pressure on teenagers trying their identity. What happens to a marriage when the "father" sees his wife's clone grow up into the exact replica of the beautiful 18 year old he fell in love with 35 years ago? It would be horrible to clone people because we all are design by the nature, and if we take matter at our hands, it will make unbalance, not that it is already.

Why English Is Important :: Education, Personal Experience

Being an AP Senior English student – what does it mean to me? In my opinion, this title – â€Å"AP Senior English student† – is a symbol of a larger commitment. A commitment, by definition, is dedication to a particular pursuit. In this case, I have chosen to pursue the study of English at such a high level (for a high school student) not simply because it is required by my diploma, but because I have a genuine interest in the subject and a passion for knowledge. Commitment to AP Senior English is also an investment in my own education and self-improvement. I know that, in this class, discussion will venture outside the norms of state-required curriculum and venture off into the realms of â€Å"outside-the-box† critical thinking. I recognize that just because a particular legislature or organization dictates what should be learned, I have an obligation to overstep these boundaries. This is because I have put myself on a higher path of learning known as the â€Å"IB Diploma Program.† An IB Diploma says its holder has universally-recognized mastery at the primary education level. I feel it is my duty to fulfill that obligation and to be an ambassador of County High School’s academic opportunities. My definition of an AP Senior English student is simple: a student who understands that knowledge cannot be measured with a ruler. This student pursues knowledge as its own reward. He (or she) recognizes that in order to be successful, and gain the respect and trust of others, one first has to invest in themselves. To me, this class is like a

Book One of John Milton’s Paradise Lost: Satan as Hero Essay

In literature and other forms of art, the character of Satan had always been depicted as nothing more than an evil entity. He was usually represented as the Devil, the creature capable of the ultimate form of wickedness. He was known to be against the Supreme Good, for he was the angel who initiated a rebellion against God. In various stories and movies, Satan had always been depicted as this static character. However, the depiction of Satan in Book One of John Milton’s â€Å"Paradise Lost† was truly an exception to the stereotype. In the first part of his epic, Milton showed the readers that Satan had positive traits, though he used it in a negative way. Contrary to the usual portrayal of the persona of Satan, John Milton depicted Satan as a heroic character in Book One of â€Å"Paradise Lost†. What makes a character heroic? One feature which makes a hero is a commanding presence. Heroes in literature, such as Achilles and Odysseus, are characterized with remarkable strength. These are individuals who possess imposing, if not dominant, personalities. It is their commanding presence which allows them to lead their men effectively, as it renders them as figures of authority. Combs wrote, â€Å"Heroic qualities reside in some larger-than-life figure who committed great deeds in a mythical past† (26). While Satan’s deeds can only be considered great in his own opinion, it cannot be denied that he was rendered by Milton as a larger-than-life creature in Book One. Milton presented Satan as a hero to the readers by showing how massive and mighty he is. To demonstrate the size and strength of Satan, the narrator of the poem used an analogy with reference to Greek mythology. Satan was depicted as similar to the titans who fought against Jove. Milton wrote, â€Å"Lay floating many a rood, in bulk as huge/ As whom the Fables name of monstrous size,/ Titanian, or Earth-Born, that warr’d on Jove† (I. 196-198). Milton also compared Satan to the Leviathan, which he described as â€Å"hugest that swim th’ Ocean stream† (I. 202). Indeed, the author had established Satan to be larger-than-life in the epic. Satan is considered as a heroic character in Book One because of his commanding presence. Another trait which a hero must possess is courage. Heroes are known to be courageous figures, those who remain unnerved during difficult struggles or when confronted with the inevitable. Satan is a heroic character in Book One of â€Å"Paradise Lost† because of the courage he displayed. He proved to be courageous because he displayed unshakeable resolve amidst trying times. It is known that Satan used to be an angel who sought to overpower God. He gathered his followers and rebelled against Him, only to fail in their selfish pursuit. As a result, Satan and the other angels were sent to Hell. Hell proved to be most unpleasant compared to Heaven. While there was a fiery lake in Hell, its flames gave off darkness instead of light. Milton wrote, â€Å"As one great Furnace flam’d, yet from those flames/ No light, but rather darkness visible† (I. 62-63). While a weaker personality may have given up on such dire situation, Satan was undaunted by his present dilemma. Instead of being dragged down by his fall from grace, he embraced his place in Hell. Satan remarked, â€Å"To reign is worth ambition though in Hell:/ Better to reign in Hell, then serve in Heav’n† (I. 262-263). In addition, Satan’s fall from grace did not diminish his determination in his pursuit of evil. God may have defeated Satan in the rebellion, but the Supreme Deity did not defeat his will to fight. Satan said, â€Å"All is not lost; the unconquerable Will,/ And study of revenge, immortal hate,/ And courage never to submit or yield:/ And what else not to be overcome? † (I. 106-109). Hence, Satan is a hero because of the courage he displayed. Also, Satan appeared to be a hero in the first part of Milton’s epic poem due to his bravery. How did Satan exhibit bravery in Book One? Satan proved himself to be a brave character because he did not reveal fear even though he was confronted with danger. After the angels failed in their revolt against God, some of Satan’s comrades have lost hope. For instance, Beelzebub was greatly disheartened by the defeat. Their failure convinced him of God’s power. Beelzebub told Satan: â€Å"Fearless, endanger’d Heav’ns perpetual King;/ And to put to proof his high Supremacy† (I. 131-132). Unlike his companion, Satan still wanted to challenge God’s power. He does not regret initiating the war, and still wanted to execute another battle. Satan wanted to wage a second war against God, hoping that the next attempt would be more successful. He uttered, â€Å"We may with more successful hope resolve/ To wage by force or guile eternal Warr/ Irreconcileable, to our grand Foe† (I. 120-123). Satan is a heroic character in Book One of Paradise Lost because he was unafraid to face an enemy stronger and more powerful than him. The three aforementioned traits truly render Satan as a heroic character. With those three traits, Satan would follow the tradition of other heroes in literature. Milton made Satan appear as a warrior hero with the other angels as his comrades. However, it cannot be denied that there would be instances wherein the other warriors are discouraged by the outcome of their battles. Therefore, it would be the responsibility of the leader to motivate the rest and make them continue on in the path they chose to travel. In this case, Satan again proved to be a heroic character in Book One. He was heroic because he asserted his leadership and convinced the other angels to do as he pleased. Satan had a plan against God and despite the defeat, he never strayed from it. In contrast, the other angels had become weary of their situation. It became Satan’s task to uplift his followers and make them believe in his plan. When Beelzebub was discouraged after hearing Satan’s suggestion of another attack, the latter gave a speech to convince the former. Satan said, â€Å"To do ought good never will be our task,/ But ever to do ill our sole delight† (I. 159-160). His optimism over his grand scheme against goodness was so persuasive that the other fallen angels had obeyed his orders. Because he was a leader who kept his followers on the path towards his desired end, Satan can be considered as a heroic character. In Book One of â€Å"Paradise Lost†, Milton truly painted a rare picture of Satan. He made one of the most despicable characters in history as an appealing character. Satan became appealing to the readers because Milton’s depiction paid more attention on his positive qualities. His larger-than-life persona, as well as his courage, bravery and leadership, made Satan an admirable individual. Moreover, not only did Milton make Satan appealing, he made him sympathetic as well. It is obvious that Satan had questionable logic; his arguments were flawed. Despite this, he was still able to persuade the other angels. He was also able to make the readers sympathize to his cause, no matter how wicked it was. When Satan first spoke in Book One, he described the fallen angels’ undesirable state in Hell. His words persuaded the readers of God’s wrath. Satan said, â€Å"He with his Thunder: and till then who knew/ The force of those dire Arms? † (I. 93-94). From his speech, Satan allowed the readers to think that God was at fault and his actions against Him were justified. Nevertheless, the text itself is proof of Satan’s free will. Satan was free to act as he pleased, and he chose to gather his followers and rebel against God. Satan was the one at fault because he was made free but he decided to use his freedom for evil. Therefore, while Satan may seem to be a heroic character, it does not mean that he was not flawed. Unlike most accounts of Satan, Book One of â€Å"Paradise Lost† proved to be different. John Milton deviated from the stereotype and presented Satan as a heroic figure. He made Satan as a commanding character who was courageous, brave and convincing to others. As a result, Milton depicted Satan as a character with redeeming qualities. However, these redeeming qualities are not enough to make him a perfect persona. Indeed, Satan is portrayed as a heroic character in Book One of â€Å"Paradise Lost† by John Milton. Works Cited Combs, James E. Polpop: Politics and Popular Culture in America. Wisconsin: Popular Press, 1984. Milton, John. â€Å"Paradise Lost. † University of Oregon Web Site. 1997. 17 July 2009 < http://darkwing. uoregon. edu/~rbear/lost/lost. html>.

Schizophrenia and Bipolar Disorder

In the sass's so many terms were being thrown around trying to explain what Schizophrenia was. It took till the early sass's for a man named Emil Kremlin to truly â€Å"discover† what the disease was and bring together the earlier descriptions (Berries, Lulus, & Joss, 2003). . He decided to call it â€Å"dementia praecox† which meant dementia paranoids. It was partially taken from latten version off man names Morel (Berries, Lulus, & Joss, 2003).Kremlin was able to make the discovery cause he biased it on empirical observation through observing and recording thousands of case histories, then by following up with his patients. He was able to fugue out the dementia praecox and manic depressive insanity were able to be separated by symptom, course, and outcome (Berries, Lulus, & Joss, 2003). Schizophrenia is still one of the most mysterious and costliest mental disorders in terms of human suffering and societal expenditure (van So, 2009). In the earlier history of Schizoph renia treated through cryosurgery.Cryosurgery is the treatment Offs psychiatric disease through neurological treatments. While is has a controversial history it was widely used in the early to mid 19th century. One of the first accounts happened in the mid 18th century when a man named Phonies Gage was hurt at work. A tamping iron was shot through the frontal lobe while working (Creighton, 2001). While most would think this would kill a person, he gained consciousness soon after the accident. Gage went from being an intelligent well- liked man to being an angry and hostile shut in.This left the psychology field on its toes. They realized there was a disruption in his frontal lobe that affected his rationality, and that this could be duplicated in hopes of helping others. The frontal leucotomy was proposed as a potential treatment for schizophrenia because, by creating lesions in the frontal cortex, abnormal activity, presumably originating in this region, would be prevented from spr eading to other areas of the brain, which could worsen the symptoms of the disease (Mathews, Wellington, Dead, Robinson, Luck, Jose, & Erich, 2013).During the sass's a procedure was developed called the closed lobotomy, however by the sass's these practices were stopped because the surgeries caused extensive brain injuries and the pressure of the public. Schizophrenia was one of the conditions for which these treatments were used (Mathews, 2013). Then the use of antispasmodic came into effect and these practices were no longer needed. Like many other neuropsychiatry disorders, there is a typical onset age of late adolescence and early adulthood.The thinking is that this could be a critical period in brain development, which would make the person vulnerable to the onset of psychopathology. While the incidence of schizophrenia varies across environments and different migrant groups, symptoms, course, and treatment response do so as well. Genetic vulnerability is shares in part with bi polar disorder and recent molecular genetics findings indicated an overlap with developmental disorder such as autism.Doctors are using nonrecurring studies to focus on this age range, which will in turn provide helpful insight into the actual insight of the disease (Goat, Was, Taste, Wood, & Panatelas, 2011) There has been evidence that patients suffering from schizophrenia end up experiencing more life events when healthy individuals. These life events could be because of the patients behavior, or totally environmental (Farrago, 2008). When looked at these events could be because of the presence of psychiatric condition. However, the quality of interaction between patient and family affects the patients relapse rate (Farrago, 2008).While a positive and loving attitude towards the patient may be productive, it is sometimes hard for a family to respond well to the illness. If the person suffers from paranoid schizophrenia then they will lash out at the family and have hallucinations involving the family. This makes it hard for the family to handle. Also, when the patient goes off meds these things get worse. There is so much stigma surrounding schizophrenia. Will the person hurt me? When are they going to go crazy? Can I catch it? Even to the point that there is a lower priority of mental health services and care received.At times there is a hard time getting good quality of staff to work in these services. Then there is the issue of finding proper housing for people who suffer from this disease, not to mention the social isolation patients feel. There is a long history of intolerance towards mental abnormality. As well as the reaction, others have towards it. This has only progressively gotten worse over the past two centuries. However this is only part of he story, mental illness has also been linked to discrimination as well.While schizophrenia affects about 1% of the world's population, the cause is still unknown (Nines, 2010). The easiest way to combat th e fear is with education. Teaching people as well as families how to handle a patient, and that they often have more lucid moments then not. Bipolar Disorder The ancient Greeks and Romans were responsible for the terms â€Å"mania† and â€Å"melancholia,† which are not the modern day manic and depressive. They discovered that using lithium salts in there baths calmed manic patients and lifted there sprits Cranks, 2012).Today, lithium is a common treatment for bipolar patients. While it is thought that many people were executed because they had a mental illness, being that religious people believed that these people were possessed by demons and should therefore be put to death (Cranks, 2012). Bipolar is most often diagnosed in young patients showing first major depressive episodes. In these cases, diagnosis normally only based on psychiatric history taken, not on the patient's current state (Holman, Goth, WГ ¶keel, Postal, & BГ ¶let, 2008). These patients al so suffer with hypotonic episodes.Hypotonic episodes are characterized by a distinct period of persistently elevated, expansive, or irritable mood, lasting throughout at least 4 days and present for most of the day nearly every day. These Patients are normally diagnosed with Bipolar II (Psych Central Staff, 2013). While Bipolar, or manic- depressive disorder is a frequent, sever, mostly recurrent mood disorder it is also associated with great morbidity. The lifetime prevalence of bipolar disorder is 1. 3 to 1. 6% (Mueller-Airlessness, Forgoer, & Bauer, 2002). The death rate of bipolar is two to three times higher than that of the general population.On average about 10-20% of individuals suffering from Bipolar disorder will take their own lives, with one third of patients saying they have attempted it (Mueller-Airlessness, Forgoer, & Bauer, 2002). Bipolar is not a sexist disease, it does not discriminate. Except for the diagnosis of rapid-cycling, while being the most sever variant o f the disease, it is more common in women (Mueller-Airlessness, Forgoer, & Bauer, 2002). The peak age of onset falls between age 15 and 24 years, although there is often a 5-10- year interval before treatment is finally sought.Living with a person who has Bipolar disorder involves learning how to deal with the disruptions that their symptoms can cause, supporting that person through their recovery, and finding ways to cope with the effects on the family (Heretofore, 2013). Bipolar can really cause a strain on a family, depending on well managed the illness is (Heretofore, 2013). When the patient's mood swings are mild, the family may experience some distress, but over time and with proper education about the illness, they can learn to manage. According to the National Institute of Mental Health, more than 5 million Americans eave bipolar disorder (Dickinson, 2007).The illness, which affects not only your own personal health and well-being but also your relationships with friends and family, can respond well to treatment (Dickinson, 2007). Stigma is debilitating for mental illnesses for any disease across the board. While the patient is struggling with the symptoms and disabilities that result from the disease, they are challenged with the stereotypes and prejudices that result from the misconceptions about mental illness (Shame, Chairmanship, Vivian, & Woolworth, 2013). These people face challenges tit everyday life, Jobs, housing, health care, as well as dealing with people.Even the people that are family or caregivers have reported being stigmatize, 43 to 92% (Shame, Germans', Vivian, & Woolworth, 2013). Article Journals Summaries Facial expressions of emotions and schizophrenia: A review. Schizophrenia Bulletin This Journal explains how three studies were performed on patients with Schizophrenia. They were interested to see how patients showed a reduced ability to perceive and express facial emotions. They looked at decoding studies and their ability to per ceive universally recognized facial expressions.It was found that while Schizophrenics have a harder time displaying positive facial expressions, they were able to show negative feels, such as fear. Schizophrenia Spectrum Disorders in Persons Exposed to Ionizing Radiation as a Result of the Coherency Accident This study was performed on 100 workers of the Coherency EX how had worked as â€Å"Liquidators-volunteers† for 5 or more hearsay's and 1987. This was brought about because in 1990 there was a spike in the amount of patients being diagnosed with Schizophrenia. This was compared against the general population.The thought was hat ionizing radiation may be working as an environmental trigger and causing a predisposition to schizophrenia, or cause schizophrenia-like disorders. The study says that a person exposed to 0. 30 SF or more are at a higher risk of schizophrenia spectrum disorders. A Prospective Cohort Study of Genetic and Perennial Influences in the Etiology of Schi zophrenia This study was preformed to figure out whether or not fetal hypoxia and other obstetric complications are related to the risk of adults developing Schizophrenia, also to see if whether each case is specific to early onset.They used 72 patients diagnosed with schizophrenia, 63 of their siblings not diagnosed, and 7,941 non-psychiatric controls. They used longitudinal based study. They were able to find that there was an increased risk with patients that had suffered hypoxia during birth. However, there was no relationship between low birth weight and other obstetric complications. Burden of Caregivers of Patients with Bipolar Affective Disorders This study was conducted on 32 problem-oriented interviews with caregivers of patients with bipolar affective disorders, they were analyzed using content analysis.The 722 statements even about the burdens that these caregivers had were summarized into 49 global statements. The caregivers discussed how they felt helplessness when dea ling with the ever-changing depressive and manic symptoms of the ill family member they were caring for. Also how they felt they suffered great burden. The findings of this study highlight that an appreciation of caregivers' own consternation and information about how best to handle the (uncooperative) behavior of the patient should be taken into account in psycho educational groups as well as in the daily work routine of professionals.Are Working Memory Deficits in Bipolar Disorder Markers for Psychosis Doctors have found that many people suffering with bipolar disorder have been identified as having working memory deficits, however, there has been evidence that has linked this problem as being a marker for psychosis rather than affective disorder. When doing the study they looked at two groups with board, one with psychotic features, one without. With this study they were able to conclude that while some aspects of working memory performance are markers for psychosis, others were more general markers for bipolar disorders.Negative Life Events and Time to Recovery from Episodes of Bipolar Disorder While it is known that negative life events have been shown to cause relapse in patients with bipolar disorder, these doctors were looking at how severe negative life events effect the recovery time of someone with bipolar disorder. They recruited 67 individuals with bipolar disorder during hospitalizing and conducted monthly assessments for at least one year. They were able to find that patients with severe negative life effects took three times longer to recover then patients without negative life situations.Which leads us to live that psychological environment may play a much bigger role in the course of bipolar disorders then previous suggested.