The Customer Journey Is Dead A Dawning Of Behavioral Data With Judd Marcello From Cheetah Digital [AMP 137] - CoSchedule Blog

The Customer Journey Is Dead A Dawning Of Behavioral Data With Judd Marcello From Cheetah Digital [AMP 137] Blog Marketers try to map and meticulously outline their customer’s journey to convert a lead into a paying customer. Instead, maybe they should focus on behavioral data to deliver the right message on the right channel at the right time.    Today, my guest is Judd Marcello, executive vice president of global marketing at Cheetah Digital. He believes the customer journey doesn’t exist. Instead, figure out why data is important and how to leverage it between brands and customers. Judd’s Career Journey: B2C to B2B martech firms; it’s all about your contacts and who you know As the number of channels increase, buyers jump around brands on their journey Fallacy of falling into trap of using phrases that become commonplace Consumers, not marketers now predict the path they take from researching to buying a product Marketers can still be proactive by using data to drive smart insights and technology from an AI perspective to provide a great customer experience Customers are going to do whatever they want to do; marketers should: Create unique, compelling, and consistent brand experience Deliver the right messaging Hyper personalize efforts    Create connection between your brand and customer Deliver personal and custom experience through data management Cheetah Digital’s Website revised to reflect how prospects look for information Indicators of Success: Team members, content, client summit; digital evolution What’s working and what’s not; prioritize performance to identify gaps Links: Judd Marcello on LinkedIn Judd Marcello’s Email Cheetah Digital ExactTarget Experian Friction by Roger Dooley Write a review on iTunes and send a screenshot of it to receive cool swag! If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Judd Marcello: â€Å"Consumers have more tools than they’ve ever had before to either research or access products or be influenced by other consumers.† â€Å"I don’t think it is a journey, I don’t think it is any one tool that can actually deliver on what a consumer wants. I actually think it’s a number of things.† â€Å"If you are a company that lives and breathes your purpose, your clients will feel that. They will want to be a bigger part of your overall offering or way forward.† This idea of unique value exchange and making that a personalized value exchange is really what our job is today, and why people are going to keep coming back to you or stay with you.